- What does the product do? The platform functions as a record label but also seeks to pair musical artists with graphic artists to produce Graphic novels and banded merchandise. Melted Crayons will fucntion as a licensed merchandiser of promotional and collectible brand products from today‘s leading artists in music and graphics.
- What is that problem the product is solving? The platform seeks to provide a marketplace for recording and graphic artists to create limited edition NFT's of the graphic comics that can be purchased by fans of the music artist.
- How big is the market for the product? The US recording industry market exceeded 25 Billion in 2021 for such product. Comics and graphic novel sales topped $2.7 billion in 2021. The Melted Crayons marketplace has the potential to marry both into one synergistic solution. Furthermore, with the exponential growth of NFT's on the horizon, the potential to expand the collectable marketplace using the Melted Crayons platform is immense.
- How will it make money? Melted Crayons receives a portion of all transactions from the marketplace. Various agreements may alter in terms and vary in specific details. Melted Crayons takes a portion in exchange for merchandising of brand items.
- Why is this management team the best people to pull this off? Chris Warrior is a veteran music producer and has worked in Hollywood for two decades servicing music for film and tv interests. Eric Palmquist has worked for several major record companies as both auditor and lead accountant. Additionally, he has deep connections with both comic book world and the music industry.
- Recording Marketplace: The US recording industry market exceeded 25 Billion in 2021. Additionally, in 2018, preliminary estimates suggested that the total revenue of the global music industry amounted to 53.77 billion U.S. dollars, up from just under 51 billion a year earlier. The figure is expected to consistently increase each year and surpass 65 billion U.S. dollars by 2023.
- Graphic Novel/Comic/Manga Marketplace: According to a new joint estimate by ICv2's Milton Griepp and Comichron's John Jackson Miller. Total comics and graphic novel sales to consumers in the U.S. and Canada were approximately $1.28 billion in 2020, a 6% increase over sales in 2019. Furthermore, with the exponential growth of NFT's on the horizon, the potential to expand profits by exploiting the collectable marketplace using the Melted Crayons platform is immense.Currently the maket is valued at 2.07 billion annualy.
- According to Statista, globally mobile advertising spend rose from $198 billion in 2019, followed by $227 in 2020 to $288 in 2021. Apps can make anywhere from $10 up to $200 a day in average revenue from ads, and that's a conservative estimate for an app with only 1000 active users.
- Smartphone Apps: Mobile apps are one of the most popular features of smartphones. In 2020, non-gaming apps on the Apple App Store generated 47.6 billion U.S. dollars in revenues for the year. Android and iOS app revenue reached $111 billion revenue in 2020, a 24 percent increase year-on-year. iOS was responsible for 65 percent of total app revenue in 2020. Outside of games, iOS was responsible for 76 percent of the $32.1 billion revenue created in 2020. Google Play generated $6.7 billion non-gaming revenue in 2020, to iOS’ $24.7 billion. Subscription revenues increased to $13 billion in 2020, iOS was responsible for 79 percent of revenue.
- Branded Merchandise: In 2019, global retail sales of apparel and footwear reached 1.9 trillion U.S. dollars, and is expected to rise to above three trillion U.S. dollars by 2030. The fashion industry continues to have positive growth, especially in emerging markets within the Asia-Pacific and European regions.
- We are an APP-driven DIGITAL PLATFORM Record Label completely focused and committed to ensuring the artist has an intimate opportunity to reach their fans and their fans have a legitimate opportunity to learn and develop an understanding about the artists they are supporting. Our entire digital APP-driven platform is centered around the fan getting to know the artist. Hence, why industry insiders have characterized us as “resurrecting the true spirit and connectivity of becoming a fan…and re-vitalizing the essence of the fan experience.
- Our digital APP-driven platform has a television component that will be produced and “live-streamed” by the some of the industries finest music television producers out there. Questions 'in the round' asked by both live (socially distanced) audience members, as well as remote, via Zoom! An intimate Q & A centered around the fan getting to know the artist. Followed by a live performance of that artist’s most popular songs trending at that moment.
- SaaS -Licensed Merchandise Marketplace for artists. Our digital APP-driven platform has built-in fan access to each of our label’s specific artist’s merch; Again, re-invigorating and enhancing getting to know the artist…helping to re-create the fan experience of yester-year!
- Sourcing Services (Print, Promotional Materials, Apparel) – best of class providers
- Advantages: Chris Warrior is a veteran Hollywood music producer with a resume that includes work with Whitney Houston, Kurt Farquhar, Disney, Universal Music and various others.
Amount To be Raised / Use of Funds
- Executive Team – 5 @ 150k
Chris Warrior – Founder/CEO
Todd Kyger – Co-Founder/ General Manager
Eric Palmquist - CFO/ Cheif Finacial Officer
John Johnson – Chief of Intellectual Property
Rudy Germany - Operations Executive / Sourcing & Projects
TBD - Legal Counsel In house (contracts and negotiations with artists)
- SaaS Infrastructure – 100K annually
White Label SaaS (we rent, they maintain)
Various Development / Integrations
- Overhead – 50K (remote)
Expenses for Executive Team
- Sales & Marketing – 10K/month/10K/Expenses
1-2 Executives – Individual Sales
- Legal Services – 10K salary monthly
Patents / Trademarks / IP
- IP – 100K annually
Patent work outsourced to IP Law Firm
Outside law firm for representation with big name artists/actors/stars