The Infrastructure Layer for Call-Based Billing Automation Across Professional Services
Legal, consulting, and accounting professionals lose 25-50% of billable phone time due to manual tracking failure
Sources: Clio 2024 Legal Trends Report; Thomson Reuters 2024 State of Canadian Law Firms; LeanLaw Revenue Leakage Guide 2025; ConsultClock ROI analysis; NASBA CPA practice management data
We don't compete with practice management tools—we make them smarter by automating the call ingestion layer across legal, consulting, and accounting
Platform partnerships + proprietary data + horizontal scalability = high switching costs & distribution advantage
Why UCaaS platforms need us: Microsoft, Zoom, RingCentral focus on core UCaaS (calling, meetings, messaging)—NOT vertical-specific billing automation. They want ecosystem apps that add value without distracting from their core product.
Our advantage: We're positioned as the "billing layer" in their marketplaces, earning co-sell opportunities and featured placement. Once listed, we benefit from their sales teams recommending us to legal/consulting/accounting customers.
Defensibility: Microsoft Teams has 82% hybrid work penetration by 2027. Early marketplace presence = first-mover advantage with platform-endorsed distribution.
The problem: Phone numbers change, clients use multiple numbers, spoofing is common. No public dataset maps phone→client reliably across professional services.
Our solution: Every correction a user makes (e.g., "555-0123 = Acme Corp") trains our matching model. Over time, we build the ONLY cross-vertical dataset that understands:
Defensibility: This creates a data flywheel—more users = better matching = more users. Competitors starting from zero can't replicate years of correction data across multiple professional service verticals. Horizontal learning: Patterns learned in legal improve consulting accuracy and vice versa.
Why it's hard: Carrier bills vary by provider (AT&T, Verizon, T-Mobile), plan type, multi-user accounts, international formats. Each requires custom parsers + ML models to handle edge cases.
Our advantage: We've built deterministic parsers + AI fallback for 20+ carrier formats. This takes 12-18 months to replicate well.
Defensibility: Technical debt for competitors—they'd need to reverse-engineer years of parser tuning while we continue improving accuracy.
Once deployed: Firms integrate us into their billing workflows (exports to Clio/QuickBooks, client matching configs, exclusion rules). Switching requires re-mapping all clients and re-training staff.
Enterprise stickiness: Multi-year contracts, compliance approvals (SOC 2), and executive buy-in create high switching costs after 6-12 months of use.
Legal/financial sectors require: SOC 2 Type II, attorney-client privilege considerations, audit-ready logs, data residency options.
Our roadmap: SOC 2 Type I (Q2 2026), Type II (Q4 2026), on-prem OCR containers for air-gapped deployments.
Defensibility: Achieving these certifications takes 12-24 months + $200K-500K investment. Startups without funding can't compete in enterprise legal/accounting.
Strategic positioning: We're NOT competing with Clio/Harvest on practice management. We're the infrastructure they integrate with—similar to how Twilio doesn't compete with Salesforce but powers its SMS layer.
Time-tracking software market: $3.8B (2025) → $16.1B (2035) @ 15-16% CAGR. Our wedge: call-based billing automation for high-value professional services.
Time-tracking software market (Fact.MR, Market Research Future). Billable Pro targets call-billing automation sub-segment across professional services, currently underserved by existing solutions.
Per-user subscriptions + usage-based processing + professional services. Same product, vertical-specific billing rules. Target: $50-150/user/month blended ARPU.
Pricing benchmarked against: Clio ($49-129/user/mo), Tempello ($30-60/user/mo), Billables.ai (enterprise custom). Our pricing reflects specialized call automation value vs generic time tracking.
We complement practice management tools by solving the call ingestion problem they've outsourced to manual entry—applicable to legal, consulting, and accounting
Capability | Billable Pro | Clio / QuickBooks Time | Tempello / Billables.ai | Harvest / TimeCamp |
---|---|---|---|---|
Native UCaaS API Ingestion | ✓ Core product (Teams, Zoom, RC, Twilio) | Manual phone logs or 3rd party integrations | Email/calendar only; phone via Time Miner addon | No phone tracking |
Carrier Bill Parsing | ✓ Multi-carrier ML parsers (AT&T, Verizon, T-Mobile) | Not supported | Not supported | Not supported |
Multi-Vertical Support | ✓ Legal, consulting, accounting billing rules | Legal-focused (Clio) / General (QBO Time) | Legal-focused primarily | General productivity tracking |
Client Matching Accuracy | 95%+ via proprietary cross-vertical dataset | Manual assignment required | 85-90% (email-based context) | N/A |
Dispute-Ready Evidence | ✓ Carrier/UCaaS metadata exports (duration, parties, timestamps) | Notes/attachments (user-generated) | Email thread context | Timer logs only |
Export Flexibility | ✓ Clio, QuickBooks, NetSuite, MyCase, TimeSolv, Harvest, FreshBooks (API + CSV) | N/A (are the practice mgmt tools themselves) | ✓ Clio, LeanLaw integrations | ✓ Generic CSV/API |
Primary Use Case | Call-to-bill infrastructure layer for professional services | Full practice/time management suite | Email/calendar time tracking (legal focus) | General productivity time tracking |
Analogous positioning: Twilio doesn't compete with Salesforce on CRM—it provides the SMS/voice infrastructure layer. Stripe doesn't compete with Shopify on e-commerce—it handles payments. We're the call-billing infrastructure that practice management tools integrate, applicable across all professional services verticals.
Experienced team focused on UCaaS partnerships and enterprise deployment
Chief Executive Officer
Founder and product vision; partnerships and GTM strategy.
Leadership Team
Operations & growth strategy.
Leadership Team
Technology & integrations.
Leadership Team
Customer success & market research.
Pre-revenue, but de-risked via design partner commitments across legal, consulting, and accounting
Key risk mitigation: Multi-vertical design partners de-risk horizontal expansion. Legal validates core product, consulting proves mobile use case, accounting proves seasonal spike handling. Marketplace distribution de-risks GTM—we leverage existing sales channels vs building SDR team from scratch.
18-month runway to $600K ARR + multi-vertical traction + Series A readiness
Product Development (40% / $1M):
Sales & Partnerships (30% / $750K):
Compliance & Security (20% / $500K):
Operations & Growth (10% / $250K):
Revenue Leakage Statistics (All Verticals)
Legal: Clio 2024 Legal Trends Report (2.9 billable hrs/day, 31% work time collected, $341/hr avg rate); Thomson Reuters 2024 Canadian Law Firm Market Report (29% admin time burden, 25-50% loss from delayed entries); Quiss/RunSensible analysis (30% potential billable loss, 75% non-billable workday); American Bar Association (1.3M U.S. lawyers)
Consulting: ConsultClock ROI calculator data (unbilled hours methodology); U.S. BLS Management Analysts outlook (800K+ consultants); industry hourly rate benchmarks ($200-400/hr range)
Accounting: NASBA (653K active U.S. CPAs); CPA practice management publications (seasonal billing challenges, hourly rate data $150-250/hr range)
Market Size & Growth
Fact.MR time-tracking market outlook ($3.8B → $16.1B, 15-16% CAGR); Fortune Business Insights UCaaS market ($48.79B 2023 → $215.53B 2032, 18.2% CAGR); Combined professional services market sizing based on professional counts × average hourly rates × standard 2,000 billable hour targets
UCaaS Platform Data (Cross-Vertical)
Gartner Magic Quadrant for UCaaS 2025 (Microsoft Teams, Zoom, RingCentral, Cisco leaders across industries); Frost & Sullivan UCaaS 2025 (82% hybrid environments by 2027 across all sectors); Microsoft Graph Call Records API documentation; Zoom Phone API developer docs; RingCentral Call Log API reference; Twilio Voice Call Resource API
Competitive Intelligence
Clio product documentation (phone logs, manual entry, time tracking integrations); QuickBooks Time product features; Harvest time tracking capabilities; Tempello blog (email time capture, Clio integration); Billables.ai website (AI time tracking, 30% recovery claims); TimeCamp, Bill4Time product pages; AI time tracking tools analysis (ABA, Clio blog, legal tech publications); consulting time tracking software reviews
Defensible Moat Research
Insignia Business Review ("In the Age of AI, Moats Matter More Than Ever"); Harvey AI Legal IT Insider analysis (defensible compliance moat); Latitude Media ("Can startups still build a moat?"); Greylock "The New New Moats" (systems of intelligence); Elad Gil "Defensibility & Competition"; horizontal SaaS expansion case studies (Slack, Stripe, Zoom)
Horizontal SaaS Playbooks
Analysis of successful vertical→horizontal expansion: Slack (started in gaming, expanded to all verticals), Zoom (started in enterprise, expanded to all segments), Stripe (started with tech startups, now serves all industries). Key insight: infrastructure layers scale horizontally when core problem is consistent across verticals.